XUELEI FRAGRANCE MUSEUM

A global authority in immersive fragrance culture, Xuelei Fragrance Museum builds on 30 years of craftsmanship to bring a fresh, professional perspective to scent, blending Eastern tradition with Western artistry. Spanning 9,500 square meters and four years in the making, this is the world's largest and most immersive scent experience. Here, ancient Eastern philosophy meets modern Western science and imagination. Step into interactive spaces designed to awaken your sense of smell. Perceive the World with Fragrance.
Unique Exhibition Zones
Interactive Installations
Scent Stations
of Sensory Space





XUELEI FRAGRANCE MUSEUM

Origins of Fragrance
Fragrance was born from sacred smoke. It grew into a vessel of human belief. This gallery traces its roots back to where it all began. Discover how scent took shape across ancient cultures, each with its own aromatic path.

Ancient Chinese Incense
Fragrance has nurtured Chinese civilization for thousands of years. This gallery takes you on a gentle journey through the world of traditional Chinese scent, from spices and burners to formulas and rituals, unfolding a rich tapestry that blends daily life with spiritual pursuit.

Global Perfume History
Perfume: Where Industry Meets Art. This exhibit traces the evolution of the perfume industry, from extraction methods and blending techniques to bottle design and fragrance trends. A century of scent, captured in one immersive journey.

Encyclopedia of Aromatics
Ingredients are the soul of perfumery. This zone unveils the secrets behind fragrance materials, from plants to animals, from natural to synthetic. Discover their unique forms, origins, and scent profiles. It is a journey of scent, ready to begin.
