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XUELEI FRAGRANCE MUSEUM

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A global authority in immersive fragrance culture, Xuelei Fragrance Museum builds on 30 years of craftsmanship to bring a fresh, professional perspective to scent, blending Eastern tradition with Western artistry. Spanning 9,500 square meters and four years in the making, this is the world's largest and most immersive scent experience. Here, ancient Eastern philosophy meets modern Western science and imagination. Step into interactive spaces designed to awaken your sense of smell. Perceive the World with Fragrance.

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Unique Exhibition Zones

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Interactive Installations

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Scent Stations

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of Sensory Space

GUINNESS WORLD RECORDS THE LARGEST FRAGRANCE MUSEUM
GUINNESS WORLD RECORDS THE LARGEST FRAGRANCE MUSEUM
PRIX VERSAILLES LES PLUS BEAUX MUSÉES DU MONDE
PRIX VERSAILLES LES PLUS BEAUX MUSÉES DU MONDE
INTERIOR DESIGN BEST of year WINNER 2025
INTERIOR DESIGN BEST of year WINNER 2025
iF DESIGN AWARD 2026 WINNER
iF DESIGN AWARD 2026 WINNER
2025 CREATIVE GUANGZHOU TOP 100 BEAUTEOUS SPACES
2025 CREATIVE GUANGZHOU TOP 100 BEAUTEOUS SPACES

XUELEI FRAGRANCE MUSEUM

The museum features two major sections: the permanent exhibition The World Fragrance Exhibition and the special exhibition Synesthesia of Scent, creating a wondrous fragrance world for global audiences that is enterable, experiential, and explorable.
Origins of Fragrance

Origins of Fragrance

Fragrance was born from sacred smoke. It grew into a vessel of human belief. This gallery traces its roots back to where it all began. Discover how scent took shape across ancient cultures, each with its own aromatic path.

Ancient Chinese Incense

Ancient Chinese Incense

Fragrance has nurtured Chinese civilization for thousands of years. This gallery takes you on a gentle journey through the world of traditional Chinese scent, from spices and burners to formulas and rituals, unfolding a rich tapestry that blends daily life with spiritual pursuit.

Global Perfume History

Global Perfume History

Perfume: Where Industry Meets Art. This exhibit traces the evolution of the perfume industry, from extraction methods and blending techniques to bottle design and fragrance trends. A century of scent, captured in one immersive journey.

Encyclopedia of Aromatics

Encyclopedia of Aromatics

Ingredients are the soul of perfumery. This zone unveils the secrets behind fragrance materials, from plants to animals, from natural to synthetic. Discover their unique forms, origins, and scent profiles. It is a journey of scent, ready to begin.

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