雪蕾

CHINA LEADING FRAGRANCE MANUFACTURER

As one of China's most professional fragrance companies, Xuelei provides integrated capabilities across R&D, manufacturing, and commercialization for perfumes and fragrance products, and has founded the world's largest fragrance museum.

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0years

expertise in manufacturing

0+

global brands per year

0

super factory

0MILLION

bottles annual capacity

FOUNDER'S MESSAGE

Stay true to our original purpose. Focus on doing one thing well: perfume and fragrance.

Zhenguo Weng

Founder of Xuelei

OUR HISTORY

1995

Xuelei was founded.

1995
1999

Expanded operations and relocated to Guangzhou.

1999
2005

Increased production capacity and moved to Baiyun District.

2005
2006

Established the Dubai branch.

2006
2010

Established the Saudi Arabia branch.

2010
2011

Established the Brazil branch.

2011
2018

Opened a 40,000 sq m fragrance industrial park.

2018
2020

Established China's first fragrance art gallery.

2020
2023

Opened the first overseas LONKOOM store in Kuala Lumpur.

2023
2025

Moved the new headquarters to Baiyun District.

2025
2025

Established the world's largest fragrance museum.

2025

HONORARY QUALIFICATIONS

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